Specialist - Marketing Campaign Development

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job overview and responsibilities:

Exciting opportunity to be a part of a brand new best-in-class Campaign Ops team to create the world’s first travel media network from the world’s best and largest airline in the world. Bringing energy, attention-to-detail, entrepreneurship, and digital media experience, the Campaign Manager will spearhead the strategy and execution of digital advertising campaigns across United’s media network.

• Set up and trafficking of digital advertising campaigns in Google Ad Manager/DV360
• Monitor, analyze and report on assigned campaigns, providing regular cadence of reporting as required
• QA and troubleshoot 3rd party creative tags, tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform
• Communicate effectively with Sales and Account Management partners to ensure alignment to advertiser/client KPIs and optimization
• Troubleshoot various aspects of campaign setup including creative setup, audience targeting and impression discrepancies to determine the cause of the issue and a resolution path
• Partner with all integrated Marketing groups to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences

• Bachelor’s degree in Marketing, Communications, or a relevant degree
• Marketing, Communications, Project management, or a related field
• 2+ years of experience in bid management, campaign management/optimization, or digital media operations
• Strong project management skills with ability to manage multiple campaigns across cross-functional team members
• Strong communication skills and experience presenting data and campaign reports in organized and highly visual formats
• Highly detail-oriented, with self-motivation to drive results
• Must possess strong time management, follow-through, and organizational skills
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification

• Google Ad Manager or other ad server
• Proficient in Microsoft Excel
• Familiarity with creative tags and assets for digital media
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Previous experience with 3rd Party Ad Servers (DV360, Atlas, Sizmek, etc.)
• Experience with 3rd party tag vendors (DCM, Innovid, Moat, IAS, Sizmek, etc)
• Experience using Third-Party tags for impression, viewability, and IVT tracking
• Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment
• Working knowledge in technologies such as DV360, Liveramp, The Trade Desk, DoubleClick Bid Manager, Google Ads Manager, Direct IO deals

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodationsunited.com to request accommodation.