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Synopsis
Lead the implementation of sales & marketing plans & programs within area of responsibility (territory and/or channel), to ensure consistent growth and to meet overall Etihad sales and revenue targets.
Accountabilities
• Participate in defining sales strategy and objectives to ensure alignment with overall Etihad objectives and external trends in conjunction with the General Manager. Develop, implement and manage the local sales channel strategy with guidance from the Business Development Unit in order to ensure the maximization of Etihad reach and revenue and profitability possibilities.
• Partner with Sales Strategy and Planning to develop, monitor and report on sales plans to ensure sales strategy is properly implemented across the markets and that all available tools, data and insight are being effectively used to ensure expected results are reached.
• Act as chief coach for your team, working with global sales enablement to ensure you have a data led, insight driven and innovative sales team. Motivate, coach and lead the commercial team to exceed targets. Measured by Revenue targets shared and exceeded by sales staff and Training plan agreement.
• Working with the regional business development unit, define territory/channel sales targets to ensure consistent contribution to overall Etihad results.
• Manage and coordinate dealing with partners to ensure achievement of agreed targets and respect of terms and conditions
• Develop and implement sales & marketing initiatives to ensure key revenue targets are met within budget
• Monitor sales KPIs and dashboards (based on revenue and cost of sale targets) to identify areas of improvement, new initiatives and propose corrective actions
• Develop close working relationships with local and international partners to identify joint marketing activities and strategies to boost sales
• Act as a sounding board and business partner to create and update current policies and stakeholder contracts ensuring compliance with the Etihad’s processes, policies, tools and the overall business strategy.
• Develop and maintain excellent relationships with the travel trade, corporate, guests, governments, ministries, etc. as relevant to your area of responsibility.
Education & Experience
• Bachelor’s degree or above in Business or relevant Commercial & analytical work experience
• 5 years airline experience.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
To learn more, visit etihad.com
