IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.
Job Description
Job Summary
We are looking for a dynamic and entrepreneurial leader to build and scale our Ad Sales and Data Monetisation business. This is a high-impact, revenue-focused role where you’ll define the strategy, set up the ecosystem, and lead execution to unlock new revenue streams across ads, brand partnerships, and first-party data.
The ideal candidate brings a strong background in digital media sales, programmatic advertising, and commercial strategy—along with a deep understanding of how to create monetisable touchpoints across digital customer journeys.
Key Responsibilities
1. Ad Sales & Media Monetisation
- Define and execute the end-to-end monetisation strategy for IndiGo’s digital assets (website, app, email, and more).
- Identify and develop native and display ad inventory opportunities and build compelling media packages for brands and agencies.
- Set pricing, yield optimization, and measurement frameworks.
- Build an in-house sales motion and/or partner with media agencies and ad networks to scale reach and revenue.
2. Data Monetisation & Commercialisation
- Build a product and sales model to monetise IndiGo’s rich first-party audience and behavioral data.
- Collaborate with legal, tech, and analytics teams to enable privacy-safe audience targeting, insights reporting, and custom brand solutions.
- Evaluate and deploy tools like CDPs, clean rooms, and data onboarding partnerships.
3. Strategic Partnerships & Ecosystem Development
- Forge strategic alliances with brands, advertisers, and martech platforms.
- Identify emerging monetisation models and pilot new revenue-generating formats.
- Act as the commercial voice in cross-functional product builds and customer journey optimizations.
4. Revenue Ownership & Business Leadership
- Own topline and margin targets for the Ads and Data Monetisation P&L.
- Drive forecasting, performance reviews, and sales rigor across the function.
- Work with senior leadership to report on progress and identify acceleration levers.
Experience & Qualification Required
- 12–18 years of experience in digital media sales, adtech, or platform monetisation (e-commerce, OTT, OTA, or digital publishing).
- Demonstrated success in setting up and scaling high-performing ad sales or data monetisation teams.
- Hands-on knowledge of ad platforms (GAM, DV360, programmatic tools), analytics (GA, Adobe), and data tech stacks (DMPs, CDPs).
- Exceptional commercial and strategic acumen with a strong execution mindset.
- Excellent relationship-building, stakeholder management, and negotiation skills.
- MBA preferred.
Additional information
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.
IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in
At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’
