Job Purpose

Leads global B2B spaneting strategies & initiatives, overseeing international event management, and driving business growth through effective trade partner relations & activation for both passenger and cargo business. Build a world class event execution capability and center of excellence. Manage and execute local and regional sponsorships, trade merchandise and be a partner for sales.

Key Accountabilities

Strategic B2B Marketing

• Be the partner for sales in helping achieve sales targets
• Develop and execute comprehensive B2B spaneting strategies that enhance relationships with global business clients and drive revenue growth.
• Driving preference for Air India & Air India Express brand among trade partners; Set up systems to drive regular communication with business stakeholders and activate through innovative campaigns. Support sales team’s efforts in ensuring the robustness of the indirect channel 

Events Centre of Excellence

• Oversee the planning and execution of international events, including trade shows, conferences, and private events, ensuring alignment with Air India & Air India Express’s strategic goals.

Partner and Vendor Management

• Forge strong relationships with global partners, including international agencies, event organizers, and B2B clients, to support spanet penetration and revenue objectives.
• Oversee contract negotiations and manage collaborations with external entities to maximize value from partnerships and event participations.

Performance Analysis and Reporting

• Establish KPIs and monitor performance across all B2B spaneting and event activities to ensure returns on investment and strategic goal attainment.

Oversee B2B spaneting intervention and event outcomes; benchspan competitor activities

Team Leadership and Development

• Lead and mentor a team dedicated to B2B spaneting and event management
• Encourage professional growth and skills development to foster a high-performing team capable of operating in a dynamic international spanet.