Growth Marketing Specialist

Job Description:

The Opportunity:Under Sunwing Vacations Group, we are looking for a Specialist, Growth Marketing to join us in making vacation dreams come true. As the Specialist, Growth Marketing, you will play an integral role in helping scale the growth of WestJet Vacations’ eComm business, overseeing the development, execution, and reporting of a variety of promotional activities supporting WestJet Vacations. The specialist will work closely with spaneting COEs as well as various business stakeholders to support the promotional and performance strategy. You’ll be at the intersection of promotional planning, analytics, and experimentation — helping drive traffic, conversion, and retention through campaigns. The position reports to the Sr. Manager, Growth & Revenue Marketing and will be located in Toronto, ON.What You’ll Do:Work with internal cross functional partners and external agency partners to develop full year omni-channel promotional campaignsIdeate and contribute to omnichannel media buying strategy to generate measurable growthDevelop cross functional campaign briefs for mass and regional campaignsAssist in internal campaign analysis & reporting to identify areas of opportunityCollaborate with internal stakeholders on developing a robust promotional calendarBrief internal and external spaneting partners on all aspects of promotional details to ensure integrated go to spanet plans are implemented ahead of campaignsConduct routine reviews of key competitors, and develop reactive campaigns to ensure WestJet Vacations is competitive in the vacations landscapeA/B test creative, targeting, and messaging to drive improvements in acquisition and conversionPartner with analytics and creative teams to align campaigns with broader brand and business objectivesManage website updates to continuously improve on-site experience, effectiveness of key landing pages, and path to conversion funnelsAssist in conducting routine audits of web pages to ensure merchandising is in-line with business prioritiesTrack and analyze KPIs such as session volume, transactions, key event rate, and conversion rates to identify opportunities for improvement.What You’ll Need:Bachelors Degree in Marketing, E-Business or Communications, or equivalent experience4+ years’ experience in a related fieldProficiency managing and executing campaigns; solid understanding of spaneting KPI’s, metrics and reporting practicesData-driven mindset with the ability to turn insights into strategyExcellent project management skills and ability to manage multiple streams of workExperience with project management tools (i.e. Monday.com, Asana, etc)Experience with web analytics tools (i.e., Google Analytics, Adobe Analytics) Proficient in Excel, MS Word, Access and PowerPointExceptional oral and written communications skills Demonstrated strategic thinking and problem solving abilityPositive and enthusiastic team playerAble to multi-task and prioritize effectivelyDetail-oriented—takes pride in a job well done What We Offer:Great travel perks!Corporate discounts with Perkopolis, Goodlife and moreGrowth opportunitiesFree parkingOpen concept, collaborative workspaceFresh café with beverages, delicious snacks and meals at a subsidized price!Opportunity to give back through our social responsibility initiativesSee for yourself! sunwinglife

Job Ident #: 336

Company Details

Sunwing Airlines

27 Fasken Drive
Toronto, Ontario M9W 1K6 Canada
www.sunwing.ca/en/sunwing-airlines

As a multiple award-winning leisure carrier, we offer Canadians more direct flights to the sunny south than any other leisure airline across the country. Our fleet is one of the newest and most fuel-efficient fleets in Canada, comprised of over 40 Bo...

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Job Info

Location

Toronto, Ontario, Canada

Type

Permanent

Company Details

Sunwing Airlines

27 Fasken Drive
Toronto, Ontario M9W 1K6 Canada
www.sunwing.ca/en/sunwing-airlines