Position Summary
The Customer Recovery Communications Analyst is responsible for developing and managing customer-facing communications during operational disruptions and recovery events. This role supports real-time operational messaging across customer and frontline channels, ensuring communications are timely, accurate, operationally aligned, and consistent with the JetBlue brand.
The Analyst partners cross-functionally with SOC, Airports, Customer Support, Digital, Brand, Corporate Communications, IT, and other operational teams to support communication strategies, tools, technologies, and workflows that enhance customer recovery during irregular operations (IROPs) while improving communication effectiveness, operational efficiency, and overall customer experience.
Essential Responsibilities
- Proactively identify communication gaps, process inefficiencies, and customer experience opportunities, and support scalable solutions that improve operational recovery communications.
- Manage and continuously improve customer recovery communication templates across multiple channels, ensuring messaging remains accurate, customer-friendly, operationally aligned, and brand consistent.
- Update and optimize communications related to delays, cancellations, reaccommodation, and service recovery initiatives.
- Support implementation, optimization, and adoption of communication technologies, tools, and automation capabilities.
- Research and recommend innovative approaches and best practices to improve the effectiveness and efficiency of customer communications.
- Identify opportunities for process improvement within customer communication workflows and operational recovery processes to improve consistency and customer satisfaction.
- Draft and maintain standard operating procedures, communication guidelines, and process documentation.
- Partner with Brand, Corporate Communications, Airports, Customer Support, Operations, and Digital teams to ensure communication alignment and consistency.
- Coordinate communication strategies and messaging updates during irregular operations (IROPs) and recovery events.
- Monitor communication performance and customer feedback to identify opportunities for improvement.
- Support testing, validation, implementation, and continuous improvement of communication enhancements and operational system updates.
- Provide operational support and assist with on-floor communications coverage during high-volume operational events or staffing gaps.
- Ensure communications comply with company standards, policies, and regulatory requirements.
- Support IROPS and crisis response activations.
- Other duties as assigned.
