Position Summary
The Analyst, Marketing Insights reports to the Manager, Marketing Analytics and is responsible for informing optimization efforts and performance tracking of marketing channels. This role partners closely with Marketing leads by delivering clear, actionable reporting on customer acquisition trends, channel performance, and long-lead KPI tracking through recurring and weekly reporting.
The Analyst is passionate about understanding customer behavior through data, thinking creatively about how channels and tactics perform across customer segments. This role also supports decision-making by translating performance data into clear insights and recommendations. The Analyst is a service-oriented individual who is interested in accessing and acting upon media data and exhibits the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.
Essential Responsibilities
- Generate regular reports and dashboards to monitor marketing performance at the overall and channel/region/creative level.
- Analyze marketing performance through a customer segmentation lens, evaluating how each segment performs across channels and campaigns.
- Partner with channel owners to identify optimization opportunities based on KPIs and audience health.
- Conduct in-depth analyses on KPIs over time to identify performance drivers and opportunities to drive revenue growth.
- Aggregate insights across platforms and contribute to presentations and regular performance readouts for Marketing leaders and cross-functional teams.
- Perform ad-hoc analysis as needed to support business objectives, A/B testing efforts, and decision-making.
- Identify measurement enhancement opportunities by proposing new metrics, documenting requirements, and partnering with analytics and marketing stakeholders on implementation.
- Assist with ad-hoc requests for customer information, leveraging reporting and dashboard tools
- Other duties as required
