Sales Steering & Analysis
Proactively identify quality revenue and RASK maximization opportunities based on data analysis
Regular analysis and monitoring of market / competition for all segments and channels for assigned portfolio to identify threats and opportunities, with full commentary of performance drivers
Contribute to the creation of action plans for assigned portfolio of markets
Ensure that relevant market intelligence is regularly shared between local markets and HQ
Drive positive engagement with local sales leadership, frontline sales, revenue management and other stakeholders
Sales Reporting
Automate the creation of Power Point templates tracking sales performance (channel/segment) and market trends (DDS) using various programming languages (e.g. Python / R)
Build automated Tableau/Power BI reports to be used by steering team and field sales
Train Business Development Analysts on data analytics, tools and data modelling
Sales Strategy - Products & Programs
Implement analytical techniques, procedures, and systems to improve the evaluation of sales strategies and actions, including the effectiveness of incentive/commission programs, economic evaluation of corporate agreements, private fares and related programs.
Sales Planning
Drive robust sales planning ensuring country plans are completed in accordance with global guidelines.
Maintain quality assurance of Etihad’s sales CRM, sales tools, and data sources