Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Lead, Partner Marketing - Bell and Partner Customer Experience is responsible for leading the day-to-day relationship management and delivery of marketing strategy and campaigns to meet business objectives with our Bell partnership. This will include the strategic planning, development, and execution of complex and multi-faceted promotional campaigns, often requiring collaboration and teamwork within the wider Promotional Marketing and loyalty teams. The Partner Marketing Manager must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives. This role will also take a wholistic view of the current customer experience of all our partnerships and look for way to improve communications and reduce friction. The position requires strong organizational & interpersonal skills, diligent attention to detail, as well as creative thinking and evaluation.
Responsibilities :
- Lead the annual marketing planning strategy for the Bell partnership to deliver on client marketing and business objectives and KPI’s.
- Responsible for the day-to-day marketing relationship with the Bell partnership team, including managing campaign planning, status reports and processing stakeholder reviews and approvals.
- Develop and execute customer acquisition and engagement strategies across multiple paid, owned, earned, 1:1 and shared channels by our partner.
- Lead the customer journey mapping initiatives for Aeroplan partnerships, introducing a holistic approach to the end-to-end customer experience, and proactively implementing solutions to minimize friction points, ensuring seamless interactions across all touchpoints.
- Work closely with the Aeroplan Product team to implement new channels and functionality for Bell and other partnerships,
- Ensure timely delivery of Marketing Campaigns as per the marketing plan:
- Responsible for handling the end-to-end execution of campaigns.
- Develop clear and concise creative and requirements briefing documents.
- Responsible for managing the development of creative/copy with creative agency.
- Responsible for managing campaign creative approvals with internal and partner teams along with QA prior to campaign launch with Marketing Operations.
- Facilitate internal process for campaign planning and execution to ensure lead time, resources and channel support availability.
- Evaluate and approve recommendations from internal and agency teams.
- Manage tracking of project budgets with emphasis on cost efficiency.
- Demonstrate a strong understanding the partners business needs, including deep knowledge of the industry/environment and competitive landscape, with specific emphasis the Canadian Telco market.
- As needed, on behalf of the entire Promotional Marketing Team, develop and lead the execution of consolidated campaigns that coordinate offers and incentives across Air Canada and Aeroplan.
- Leverage member, program, and market data to determine appropriate campaign offers, targeting strategy and communication mix.
- Create and update various reports and follow-up documents related to campaign management, optimization and performance.
- Manage project budgets and administer finance processes.
Qualifications
- Bachelor’s degree in a marketing or business-related field and/or equivalent work experience.
- 5+ years of work experience in marketing, preferably with experience in the telco industry, loyalty, and customer lifecycle programs.
- Ability to apply strategic thinking to develop annual marketing plans.
- Strong understanding of all marketing communication disciplines including emerging digital marketing channels, as well as social media, mobile marketing and search marketing.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to develop impactful and effective acquisition strategies and campaigns.
- Ability to gain commitment and support for objectives from key partners, internally and externally, while developing relationships at both the working and senior management levels with partner organizations.
- Strong experience in customer lifecycle management strategies and execution.
- Good problem-solving skills and superior attention to detail.
- Experience working with partners within collaborative and integrated marketing environments.
- Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
- Superior interpersonal, organizational and communication skills.
- Ability to work within complex large teams, but also independently.
- Strong data-driven thinking and analytical skills.
- Thrives in a high-volume, agile, and fast-paced environment within a high-performance, results-oriented, passionate and fun-loving/travel-obsessed team.
Conditions of Employment:
- Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
