Marketing Analysis

Job Description:

Accountabilities: The jobholder will help ELTRA to collect and analysis information, do marketing analysis and research, organize marketing activities, develop new business opportunities, new key accounts and business partners and component service strategies.

Main activities:

1)Information Collection and analysis

● Collect and analysis information of aviation industry, competitors, customers and OEMs..

● Analysis market share and make a proposal for increasing market share.

● Support and/or coordinate sales team to develop business / relationship with selected global key customers.

● Do marketing investigation on new products and services like the market size, competition status, price, customer&96;s behaviour.

● Identify and qualify new target applications / market segments and input necessary product innovation in market.

● Market Trend research and analysis. Understand and identify market potential. Identify target customers or business partners. Understand competitors positions (strategy, pricing, advantages disadvantages, etc) and position properly ELTRA among competitions. Select and develop pilot customer for innovative products

● When product innovation is necessary, work out ELTRA solution through close

2)ELTRA brand promotion

● Organize kinds of marketing activities like Airshow and Customer Symposium.

● Discover and develop applicable advertising channel for promoting ELTRA&96;s brand.

● Advertise

Operational Outputs:

Marketing Analysis Report Project Management Report Workload Analysis Report Market Share Report for customers in our product. Industry Information Report Annual Marketing Development Report

Ability Soft Skills:

● Take initiative in work with strong sense of responsibilities, excellent communications skills and team work spirit.

● Clear logical thinking and learning abilities.

● Able to work under pressures, good health condition, able to have a long-term business trip.

● Good sense of professional ethics and confidentiality.

This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.

Company:

Employment Type:

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Experience Level:

Job Family:

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