Company Description

Be part of the journey!

Our mission is to be the preferred airline of our customers and our team.

Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day. Our dedication has earned us the title of the worlds best leisure airline multiple times, and we’re just getting started.

Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in a modern, inspiring environment.

Job Description

In collaboration with the Manager, Marketing Alliances, the incumbent acts as a specialist in advertising campaigns with partners identified as strategic for Transat (airports, tourism boards, hotel chains, brands in the tourism industry, or any industry compatible with Transat’s activities).

The incumbentis responsible forcreating advertising plans that meet business partners’ needs, while ensuring the proper management of Transat’s media inventories. They develop and oversee the execution of advertising plans and contribute to the achievement of performanceobjectivesfor the Marketing Alliances group.

Responsibilities:

• Build advertising plans based onallocatedbudgets, partnerobjectives, and targeted profitability levels.
• Manage internal inventory: reservation, planning, and monitoring of Transat media inventories.
• Manage external inventory: reservation and follow-up with external suppliers for third-party placements.
• Oversee the proper execution of advertising plans.
• Write creative briefs for the internal studio team and follow up on creative development.
• Obtain partner approvals and ensure delivery of creative assets to internal teams and external suppliers.
• Compile, analyze, and share campaign reports.
• Work closely with internal teams (Product, Marketing, Web, Studio) to execute relevant plans within required timelines.
• Meet with Marketing Alliances partners and present advertising plans.
• Optimizeand automate operational processes.
• Analyze market trends by destination to build relevant plans.
• Support the manager in the development of new partners (airports and others).
• Conduct strategic and competitive intelligence activities.

Additional Information

Please note that the internal job title may differ from the title used in this posting.

Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.

Qualifications

• University studies in Marketing or relevant experience in the field.
• Minimum of five (5) years of relevant experience in marketing.
• In-depth knowledge of the media environment and current trends (traditional, digital, social media, and commercial marketing).
• Dynamic, autonomous, outgoing, and creative.
• Excellent organizational skills and strong attention to detail.
• Ability to adapt to change and thrive in a fast-paced environment.
• Ability to prioritize and manage multiple tasks and deadlines simultaneously.
• Ease in building relationships andrepresentingthe Marketing Alliances group.
• Knowledge of MS Office software and Atlassian tools (JIRA, Confluence).
• Knowledge of the travel and tourism industry (an asset).
• Oral and writtenproficiencyin French and English*Knowledge of Spanish (an asset)

*A good knowledge of French isrequiredfor positions offered in Quebec. The incumbent willbe requiredto communicatefrequentlyin English, both orally and in writing, with colleagues, partners, and other stakeholders in Quebec, Canada, and internationally.