At Emirates our Revenue Optimization team is responsible for managing a combination of pricing, demand, and marketing strategies. We work to maximize revenue growth for our organisation, ensuring Emirates Group continues to reach its targets!
The Revenue Optimisation Analyst will manage Emirates revenue management disciplines to ensure Emirates Airline revenue and yield is maximised, with EK?s competitive position maintained on a regional and network basis. Ensure and maintain accurate forecasts through the formulation of market analysis and strategies, facilitating pro-active decision making in offering/withdrawing prices and inventory thus optimising network revenue. Develop and maintain expertise around revenue management principles and techniques.
In this role, you will:
Generic
- Optimise network revenues across all Origins and Destinations, including new routes, using processes, procedures and controls related to Pricing, Origin and Destination forecasting and flight optimisation through inventory control.
- Evaluate market trends, forward bookings, competitor behaviour, performance of past initiatives and offer proactive recommendations and actions to drive network revenue daily. Using data sourced from multiple sources such as PROS, local sales offices, ATPCO, pricing systems, assess competitor activity, recommend, and prepare competitive responses and strategies aimed at retaining market share and optimising revenue.
- Analyse passenger demand at market/flight level based on historical data, capacity, competitor environment and other factors.
- Audit and ensure RO standards and procedures are followed to through both the regional RO Market Operations team, Inventory and Commercial Operations
- Provide guidance and requirements to both the RO Standards and Procedures team and the RO Systems team on operational requirements for business process and system development.
- Manage internal relationships ensuring Revenue Optimisation alignment with Commercial objectives alongside those of other internal stake holders, SVP-CO, RMCO, Area/Sales Managers, Corporate Communications, Skywards, EGIT, EKAS, Planning and other departments.
Flight Analysis
- Achieve network revenue targets through the control of traffic flows, fare mix and overbooking. Set and maintain PROS system parameters for flight management. Monitor holiday traffic and group bookings on all future departures to ensure that optimum seats are protected for high yield passengers. Manage flight booking and overbooking profiles whilst maintaining an optimal class and traffic mix for allocated flights.
Pricing
- Perform comprehensive evaluation and analysis of all online, interline fare proposals from sales offices and approve, disapprove, or negotiate and recommend appropriate action and pricing authorization. Proactively develop competitive and marketable pricing products and distribution strategies, added value programmes, develop, maintain, and distribute to the local sales offices, pricing output in the form of circulars, agreements, website updates, group traffic agreements etc. which contain detailed instructions on the application of all pricing plans/programs.
Demand
- Manage point of sale O&D forecasting and optimisation systems by applying appropriate influences to ensure forecasts reflect market conditions and seats are available at fares that maximize revenue for Emirates. Monitor and control forecasts at regional, point of sale and flight level using forecast error reports and communication with RO systems team.
