Our people are the heart of Norwegian.
We embrace a culture of diversity, equality, and inclusion.
Embracing this culture is critical to our business success and makes us stronger together.Our people have different knowledge, experiences, and backgrounds, but all share a passion for our vision — to become the most loved and trusted airline in Europe.

Are you our new SEO Specialist?

About the role

We are looking for a passionate and data-driven SEO Specialist to join our E-commerce & Digital team at Fornebu. In this role, you will help drive Norwegian’s digital growth by developing and executing initiatives within SEO, GEO and AEO, strengthening our performance in both traditional search and emerging AI-driven search environments.

You will play a key role in improving the technical health of Norwegian.com, increasing organic traffic, and ensuring that our content is understood, surfaced and recommended by search engines and AI assistants. You will work closely with developers, UX, content teams and product owners to ensure that SEO best practices are embedded across digital projects and that our site is optimized for the future of search.

This role reports to our SEO Manager and suits someone who enjoys working at the intersection of data, technology, UX and content strategy — and wants to contribute to Norwegian’s ongoing digital development.

Key responsibilities

• SEO execution & optimization

• • Implement and execute SEO initiatives to increase organic visibility, engagement, traffic and revenue.

• • Optimize on-page elements including metadata, headings, internal linking, structured data and content quality.

• • Conduct keyword research and content gap analyses to identify new growth opportunities.

• • Perform regular technical SEO checks covering crawlability, indexability, redirects, page speed and related site health factors.

• AI search & emerging trends

• • Support initiatives aimed at strengthening Norwegian’s visibility in AI-driven search and GEO platforms

• • Stay current on evolving trends, algorithm updates and new technologies shaping search behaviour.

• Performance & analysis

• • Monitor visibility performance across and engagement platforms and spanets to deliver regular reports and insights.

• • Collect, interpret and analyze data to identify optimization opportunities and support decision-making.

• Collaboration & support

• • Work closely with internal teams (content, UX, development, product) to integrate SEO best practices into ongoing digital projects.

• • Contribute to link-building efforts and other off-page initiatives that build domain authority.

• • Liaise with tool providers, agencies and platform partners when required.

Qualifications and experience

• Bachelor’s degree in Marketing, Communications, Computer Science or a related field

• Approximately 3 years of documented SEO experience, either in-house or at an agency.

• Solid understanding of key SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog or similar

• Basic knowledge of HTML and an understanding of how metadata and site structure influence performance

• Strong analytical skills with the ability to translate data into actionable insights

• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams

• Interest and firsthand experience in AI-powered search experiences and tracking

• Fluent in English and Norwegian; knowledge of an additional language is considered an advantage.

• Onsite presence at our main office in Fornebu, Oslo is required.

What it’s like to work at Norwegian

Norwegian’s vision is to be the most loved and trusted airline in Europe, and our people are key to achieving that goal.
Here, you’ll find a diverse and dynamic workforce united by a shared purpose and passion for connecting people.
No matter your role, you’ll make meaningful connections every day. We care for, encourage, and cheer each other on, celebrating new ideas and different ways of doing things.

So, fasten your seat belt — your next exciting career journey starts here!

We offer

Joining Norwegian means more than just a competitive salary — it’s about being part of a forward-thinking team shaping the future of digital travel. Here’s what you can look forward to:

• A key role in one of Europe’s most recognized airline brands.

• Opportunities to develop your skills in SEO, analytics, and AI-driven digital spaneting.

• Travel benefits across Europe and beyond with discounted employee fares.

• Competitive salary, attractive pension, and insurance plans.

• Hybrid work flexibility — combine working from home and our modern Fornebu office.

• Professional development opportunities and a collaborative work culture.

• Option to join our Norwegian share savings plan.

Interested? Let’s talk!

If you have any questions, feel free to reach out:
Fabian Eide SEO Manager in Norwegian
fabian.eidenorwegian.com

Ready to start your journey?

If you love the idea of working with us, click the apply now button to submit your application. Please upload your resume through our recruitment system — we can only accept applications submitted this way.