Cirrus Aircrafts mission is to deliver an aviation experience that is the pinnacle of innovation, quality, and safety to our customers. Cirrus Aircraft is the recognized global leader in personal aviation and the maker of the best-selling SR Series piston aircraft and the Vision Jet™, the worlds first single-engine Personal Jet and recipient of the 2017 Robert J. Collier Trophy. Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System® (CAPS®) – the first FAA-certified whole-airframe parachute safety system included as standard equipment on an aircraft. To date, worldwide flight time on Cirrus aircraft has passed 17 million hours and over 250 people have returned home safely to their families as a result of the inclusion of CAPS® as a standard feature on all Cirrus aircraft. Find out more at www.cirrusaircraft.com.
Cirrus offers a competitive benefits package and is dedicated to the advancement of general aviation. The Cirrus Flying Club offers employees and their family members the unique opportunity to obtain their private pilots license in the comfort of a Cirrus or rent a Cirrus for an impromptu adventure at a greatly reduced rate. We are committed to investing in the future of our employees and company by offering professional development and career progression opportunities and we engage employees by offering several employee and family events throughout the year, as well as the opportunity to take part in activity clubs and community events.
Job Summary:
From best-selling aircraft with award-winning technologies to inspiring owner adventures around the globe – Cirrus Aircraft is the leader in personal aviation and is seeking a strong social media professional to join the team and share these stories with the world.
The Social Media Specialist will play an integral role in Cirrus Aircrafts storytelling as part of the larger Marketing Team located at the Vision Center Campus in Greater Knoxville, Tenn. Working with the team, you will lead the social media strategy, develop a comprehensive social media plan, manage all Cirrus Aircraft social platforms and engage with audiences. The Social Media Specialist must be passionate about social media curation and aligning content with Cirrus Aircrafts luxury lifestyle brand voice and aesthetic.
The successful candidate will be an expert in social media with a pulse on news and trends, a proactive communicator, an excellent storyteller and writer and a team player. As an active participant in data collection and analysis, the Social Media Specialist will play a key role in consistently improving the companys social media practices over time through metric reporting.
The Social Media Specialist will report to the Public Relations Manager. This is a full-time, in-office role based at the Vision Center Campus in Greater Knoxville.
Duties and Responsibilities/Essential Functions
- Develop and manage the social content calendar and share the weekly posting schedule with the team.
- Manage posts to social media platforms and engage with all audiences through comments and direct messages.
- Proactively ideate, capture and edit content that aligns with Cirrus Aircrafts brand.
- Work closely with the media team to curate and launch content aligned with the brand.
- Add creative ideas to the content calendar and be able to leverage resources when/if the calendar is sparse.
- Post social media content regularly and monitor platforms to reshare timely items.
- Provide ongoing strategic recommendations based on current social media trends and platform changes.
- Write blog posts supporting content initiatives and push them to proper social media channels.
- Work closely with marketing team members on cross-channel campaigns to optimize outreach and strategy.
- Work closely with the global sales team, partner networks, owners and stakeholders to collect stories and content.
- Assist the global sales team and stakeholders with on-brand social strategies and best practices.
- Collaborate closely with the Public Relations Manager on social media content and all other projects.
- Monitor and report on competitors and other luxury brand social media accounts.
- Identify and engage with influencers and ambassadors within vertical markets.
- Seek new opportunities for increased brand awareness across social media.
- Monitor social media news and flag opportunities or incidents.
- Support with crisis communications as needed.
- Travel and support social media and PR at events as needed.
- Develop monthly reports with metrics and emerging social media trends for leadership.
- Assist with other duties as assigned.
Education, Experience and Skills
- Bachelors Degree in Marketing, Communications or a related field.
- 2+ years experience in social media management. Luxury brands preferred.
- Expert in social media platforms Facebook, LinkedIn, Instagram, YouTube and GIPHY.
- Excellent oral and written communication skills.
- Excellent photography, videography and editing skills.
- Excellent storytelling and creativity skills.
- Excellent productivity, time-management and multi-tasking skills.
- Experience using Adobe Creative Suite products (Photoshop, Illustrator and InDesign) is preferred.
- Interest and/or experience in aviation is a plus.
- Proficient with social media management and reporting platforms such as HootSuite, Sprout, Zoho or Emplify.
Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
- Drives Results: Consistently achieves results, even under tough circumstances.
- Ensures Accountability: Holds self and others accountable to meet commitments.
- Customer Focus: Builds strong customer relationships and delivers customer-centric solutions.
- Build Networks: Effectively builds formal and informal relationship networks inside and outside the organization.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week may be required for events, customer relations, etc.
This opportunity is located in Knoxville, Tennessee. Chosen as the location for our Vision Center Campus, the hub of our customer experience activities, Knoxville is often described as a hidden gem. Surrounded by the Smoky Mountains and home to the rambling Tennessee River, the town offers a plethora of outdoor activities and a vibrant downtown. Very few places feature the opportunity to experience live music, culture, outdoor adventures and acclaimed cuisine in one location. Its no wonder why Knoxville was recently named as a “Top 10 Destination on the Rise” by Trip Advisor.
Cirrus is dedicated to a drug free work environment promoting equal employment opportunity. Qualified applicants will receive consideration for employment without regard to race, sex, national origin, color, age, disability, religion, pregnancy, veteran status, marital and family status, sexual orientation, receipt of public assistance, genetic information or any other characteristic protected by applicable law.
