Position Summary
The Brand Advertising Specialist supports the Marketing Communications Team and reports to the Brand Advertising Manager. The Specialist will assist in strategic development, production, and execution of marketing initiatives across brand marketing initiatives and Organic social media. The Specialist will support marketing activities through research, strategy, and cross-functional collaboration, and independently managing administrative processes and tasks. The Brand Advertising Specialist is a member of the Marketing Communications team dedicated to supporting the consumer-facing communications for the Brand and within key focus cities and ensuring their success within our network. The Specialist is a self-starter who is excited by finding creative solutions and enjoys interacting and building relationships daily with people at different levels within the organization. The Specialist can work on various tasks, change priorities as new demands arise despite a high-pressure environment, and is a creative individual whose personal values match JetBlue’s values of Safety, Caring, Integrity, Passion, and Fun.
Essential Responsibilities
- Work cross-functionally to support large campaigns and key partner initiatives surrounding our Product and Network
- Guide proactive research into how JetBlue can optimize communications for a younger Gen Z audience
- Act as day-to-day support on key initiatives across greater marketing organization, as needed
- Administrative duties related to Advertising, Brand and Organic Social Media initiatives
- All other duties as assigned
