Specialist, Copywriter

Lead, Senior Copywriter

The Specialist, Copywriter will be supporting the Journify team under the Loyalty & Travel Services (LTS) division and will be responsible for ideating and compelling, concise and effective copy across a variety of platforms – with a strong focus on digital, e-commerce and paid media. This role will support both above-the-line (ATL) and below-the-line (BTL) initiatives, ensuring messaging is engaging, consistent, and aligned with the brands travel and lifestyle positioning. This is a Senior Executive role that values timely execution, collaboration, and a solid understanding of product, platform, and audience.

• Write clear, engaging, and conversion-focused copy for digital channels, including paid ads, eDMs, social media, landing pages, banners, and platform listings.
• Support ATL campaigns (e.g. branding ads, video scripts, awareness pushes) with creative ideation and cohesive messaging across mediums.
• Craft BTL content for promotions, conversion-driven campaigns, and paid media ads across platforms like Google and Meta.
• Translate spaneting briefs into effective, audience-centric content with strong product positioning.
• Collaborate with designers, audio-visual producers, product spaneters and performance teams to align customer-facing communications with strategic goals.
• Manage multiple campaigns effectively and efficiently while adhering to deadlines and ensuring brand consistency and quality.
• Edit and proofread to maintain clarity, tone, and accuracy.
• Stay up to date with industry trends, best practices, and emerging technologies in copywriting and digital spaneting.

• Bachelors Degree in Mass Communication or a related discipline with at least 3 to 5 years of relevant working experience.

• Relevant experience in creating compelling messages for different target demographics across multiple platforms, preferably in digital spaneting, e-commerce, or performance-driven environments.
• Proven ability to write across ATL and BTL formats, with a portfolio that shows adaptability and impact.
• Strong understanding of paid media, audience targeting, and content that drives action.
• Understanding of spaneting calendars, campaign planning, and fast-paced spaneting cycles.
• Proficient in word processing programs like MS Word, with experience in PowerPoint Slides.
• Proficiency in Bahasa Malaysia and/or Mandarin is an added advantage.

• Excellent command of written English with strong attention to tone, clarity, and brevity.
• Efficient, agile and confident handling multiple deadlines and revisions.
• Strong attention to timeliness, able to adhere to strict deadlines
• Able to confidently engage with multiple product owners to shape clear, actionable briefs and aligned deliverables.
• Collaborative mindset with a willingness to take feedback and contribute to creative solutions.
• Proactive and passionate about writing that delivers results — not just good copy, but purposeful copy.
• Proactive in speaking up, sharing ideas, and taking ownership of assigned campaigns.