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DescriptionOur Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
The Marketing and Loyalty Data Analytics team is responsible for creating data-driven insights and innovation across MileagePlus and Marketing. This position will support Uniteds Chicago headquarters by conducting analyses on customer engagement, loyalty performances and marketing data to ensure customer satisfaction and profitability for MileagePlus and Marketing. The senior analyst will be responsible for building business acumen in the marketing and loyalty areas, using SQL to create and run complex queries to pull large datasets, as well as learn and use data analysis and modelling platforms for engagement intiative and campaigns. The senior analyst will also create exec presentations and be adept at visualizations and storytelling. The senior analyst will translate data findings into insights and recommendations for business stakeholders.
- Acts as a subject matter expert in their current focus area, and takes initiative to share the knowledge
- Earns stakeholder trust and ensures timely communications & follow-ups
- Regularly offers potential solutions to business teams without much guidance, understanding business needs and translating into technical requirements
- Storyboarding, creation of decks & presentation of work to leadership
- Execute solutions to business problems using data analysis, data mining, optimization tools, statistical modeling and machine learning techniques
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc
QualificationsWhat’s needed to succeed (Minimum Qualifications):- Bachelors Degree
- 4+ years prior experience in analytics
- We are seeking creative, driven and detail-oriented individuals who enjoy tackling tough problems with data and insights
- Be proficient in using database querying tools and able to write complex queries and procedures - advanced SQL
- Be adept at visualizations and familiar with reporting tools – Spotfire
- Be able to communicate complex quantitative analysis and algorithms in a clear, precise and actionable manner
- Must be legally authorized to work in India for any employer without sponsorship
- Must be fluent in English (written and spoken)
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):- Prior expereince in loyalty and marketing domains
- Experience in campaign analytics
- Proven project management experience
- Foundry and Data Robot
- Strong knowledge of R/Python/SAS
- Self-starter and independent
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