Sr Customer Marketing Specialist

Honeywell is charging into the Industrial IoT revolution with the establishment of Honeywell Connected Enterprise (HCE), building on our heritage of invention and deep, on-the-ground industry expertise. HCE is the leading industrial disruptor, building and connecting software solutions to streamline and centralize the assets, people and processes that help our customers make smarter, more accurate business decisions. Moving at the speed of software, we are creating, innovating, and delivering solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell. 

HCE is looking for an experienced B2B marketer to join the new Product Marketing Communications (PMC) team for the HCE Buildings business. This role will be responsible for creating compelling go-to-market messaging, positioning, and thought leadership content strategies that clearly communicate the unique value and benefits that our solutions bring to the market.  

The Product Marketing Communications (PMC) leader will work across the HCE marketing organization to develop an effective content strategy that attracts and educates potential buyers to deliver on pipeline and business growth objectives. The PMC leader will partner with Go-To-Market teams to drive successful product launches and commercial readiness by building marketing and sales assets to support enablement for direct and channel and ensure all external programs and activations reflect the appropriate product/solution messaging.

The ideal candidate has experience in marketing B2B enterprise technology and software products or solutions specific to the GBE domains and is comfortable navigating complex, matrixed organizations.
 
Responsibilities

Drive effective go-to-market (GTM) messaging strategies for Honeywell Connected Enterprise:

• Drive strategic messaging, including developing clear value propositions and messaging frameworks and use cases to articulate the value our solutions provide to the market
• Know our buyers and customers needs to develop messaging and assets that support the customer journey and sales cycle
• Ensures clear and consistent messaging and content across the library of assets, for all solutions 
• Provide market, competitive, and customer insights to help internal teams understand how customers use our solutions to clarify and strengthen value prop and messaging

Partner with Customer Marketing teams to deliver GBE marketing pipeline and revenue goals and improve customer experience, satisfaction, and adoption.

• Collaborate with Customer Marketing and marketing services team on the development and execution of content strategy to support marketing plans
• Prioritize marketing content development to ensure alignment of efforts with HCE and Honeywells STRAP
• Provide insights into customer buying behaviors and re-align messaging and content strategies that effectively attract and educate potential buyers
• Coordinate functional expertise, including speaking engagements and content to support industry tradeshows, live/virtual events and user conferences
• Communicate and bring customer stories to life to demonstrate the real impact and value that our solutions deliver through case studies, testimonials, live and interactive customer experiences 
• Partner with customer-facing teams to manage high-value projects that enhance customer experience and adoption to improve long-term loyalty and customer lifetime value
• Work across HCE marketing team to streamline processes with a focus on speed, scale and consistency, making the best use of shared resources and establishing clear accountability and measurable outcomes
• Monitor, measure, and continually optimize the performance of content and marketing strategies to deliver on marketing pipeline and business objectives

Partner with Go-To-Market teams to deliver product launch success and commercial readiness.

• Responsible for building out and managing core product collateral when new solutions launch or as capabilities expand. These include personas and buyers journey, solution webpages, brochures, one-pagers, pitch decks, customer proof points, and internal/external FAQs.
• Work with product teams to research and develop segmentation, ideal customer profiles, buyer personas and buying journeys, messaging frameworks, and differentiation that align with target profiles
• Partner with GBE product and commercial teams to develop and deploy core product and sales assets, processes, and tools to enable direct and channel sellers and support sales motions
• Support Z21 Release Management Process and deliverables, go-to-market planning and execution and ensure alignment across internal stakeholders including product management, customer marketing, program management, customer success, services, and sales teams to execute product launches

Develop thought leadership content strategy and plans that communicate industry trends that align to strategic business and product priorities.  

• Partner with Analyst Relations to identify top industry analysts, influencers, trends and topics that align with the business/product strategic priorities to gain industry credibility and amplify our go-to-market message to the market
• Build thought leadership content strategy leveraging analyst/3rd party research, industry reports and surveys 
• Primary liaison between AR / PR / Comms & GBE Product & SMEs

MUST HAVE

• 5+ years experience in B2B technology marketing or product management
  
  

WE VALUE

• Industry experience in building automation or building Technology solutions
• Bachelors degree or MBA
• Demonstrates Honeywell Behaviors:  Innovate & Create Value for Customers; Embrace Transformations; Win Together;
• Build Exceptional Talent; Drive Accountability Culture; Be Courageous
• Leadership profile with proven ability to influence and manage stakeholders across businesses, functions and regions and build deep collaborative relationships
• Shows strong aptitude for technology solutions and developing business, industry-specific and product-level plans with the ability to break down complex product concepts and translate them into clear, simplified messages to communicate value of our solutions
• Results-oriented with strong analytical and problem-solving skills
• Strong communications skills - written, verbal and presentation
• Effective change agent, constantly challenging conventional thinking, approach, and methodology to drive breakthrough results

Inclusion and Diversity (I&D) is a foundational principle at Honeywell, both because its the right thing to do and because it is a fundamental enabler for our business. We actively recruit, develop and retain talent from diverse backgrounds and cultures who bring different experience, perspectives, abilities and ideas. We foster an inclusive environment in which all employees feel valued, respected and accepted.

Inclusion and Diversity is more than a commitment to us, it is the way we work.