Reports To: Head of Digital Experience - Strategy

Our Internship Programme is designed to empower you to explore diverse career paths that align with your passions, transcending the boundaries of your academic background. It provides a platform to kickstart your professional journey with invaluable paid hands-on experience at Cathay.

The Digital Experience Strategy Team shapes the long-term vision for our digital experiences and identifies strategic opportunities for digital innovation. The team digital analyses spanet trends, customer behaviours, and emerging technologies to inform digital product strategy. We develop frameworks for evaluating new opportunities and ensure alignment between product initiatives and broader business objectives.

Support Cathay’s digital experience strategy initiatives by applying design thinking, structured problem‑solving, and business analysis frameworks—combining customer insight, competitive intelligence, and opportunity validation to shape new digital propositions.

Example tasks may include:

• Conducting user research (e.g. interviews, surveys, usability testing) to uncover needs, pain points, and opportunities
• Performing digital competitor and spanet intelligence to benchspan experiences and uncover opportunity areas
• Analysing qualitative and quantitative data to generate insights and inform strategic recommendations
• Mapping end‑to‑end customer journeys to identify experience gaps and moments that matter
• Developing and articulating early‑stage concepts, including value propositions and experience hypotheses

This internship offers hands‑on exposure to how strategy, customer insight, product, and business objectives come together to shape meaningful digital experiences. 

• Year 2 or above undergraduates from any discipline, preferably in Business, Strategy or Experience Design, or related fields
• Strong analytical and problem-solving skills
• Excellent interpersonal skills and a collaborative mindset
• Creative and innovative mindset
• Passion for the aviation industry
• Excellent command of written and spoken English
• Right of abode in Hong Kong (Non-local students with a "No Objection Letter" are welcome)
• Available to work full-time during the programme period (2 July – 27 August 2026)

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.