The Assistant Brand Manager (6 month FTC) will be responsible for supporting the Brand Manager in developing, implementing and managing all brand marketing activity to ensure a strong and consistent brand identity is recognised by customers. This role will be key to protecting brand consideration and preference in ROI, while growing awareness and consideration in UK and NATL.

This role will involve supporting the execution successful campaigns that drive our brand forward, while also being responsible for managing brand consistency across multiple touchpoints.

This role will focus supporting the Brand Manager on continuing to embed the new brand strategy across all touchpoints and will involve working on large scale national integrated marketing campaigns across ROI, UK & USA. The Assistant Brand Manager will sit within the Brand & Social Media team and will report directly to the Brand Manager.

The Assistant Brand Manager will be responsible for:

• Growing the brand marketing strategy, evolving it from where it currently stands to ensure growth across all key markets
• Being the voice of the brand both internally and externally, ensuring a consistent brand experience for all customers
• Collaborating with various departments to ensure consistency across channels and materials
• Support the Brand Manager in leading effective integrated marketing campaigns to achieve brand KPIs
• Monitoring and measure brand activity, ensuring data-driven decisions are made to optimise all brand activity
• Collaborating with wider marketing team and PR to ensure a unified brand experience across all touchpoints
• Ensuring best practice activity in conjunction with Creative & Media agencies
• Ensuring brand alignment across all brand, tactical, sponsorship, social and digital creative
   

Essential Qualifications/Experience:

• Relevant marketing experience
• Balances analysis and execution and adjusts thinking in the face of new information
       

Essential competencies/skills: 

• Passionate about brand, with keen understanding of brand architecture, positioning and purpose.
• Builds strong relationships to successful work across functions and in multi-agency environment
• Successful management of senior stakeholders, resulting in strong and positive outcomes
• Experience driving change and/or delivering large multi-faceted projects within an organisation.
• Passion for consumer insights and truly customer focused.
• Ability to work in face-paced, complex environment
• Strong commercial and numerical acumen with attention to detail
   

Desirable Criteria

• Strong sense of resilience and basic accounting skills

Closing Date: 20th May 2025

At Aer Lingus, we embrace diversity and believe in providing equal opportunities to all qualified individuals. We are dedicated to cultivating an inclusive and respectful work environment that values employees unique backgrounds, experiences, and perspectives. We do not discriminate based on race, gender, sexual orientation, age, disability, or any other protected status. If you have any questions or require any accommodations to support you in your application, please contact us at recruitaerlingus.com