IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.
Key Responsibilities
- Oversee planning and execution of transactional and promotional communication (Email, SMS,Push, Rich SMS, WhatsApp).
- Ensure all communications align with brand messaging.
- Analyze performance data to develop customer segmentation strategies.
- Collaborate with analytics team to identify trends and opportunities for optimization.
- Work with designers, content creators, and HTML developers to deliver engaging email content.
- Optimize content for multiple channels and devices.
- Provide insights and prepare reports for senior management on campaign effectiveness.
- Convert static creatives into dynamic emailers (HTML).
- Develop and manage AMP mailers for interactive experiences.
Required Skills / Must-Have
- Proven experience in email spaneting.
- Strong analytical skills and ability to make data-driven decisions.
- Hands-on experience with email spaneting platforms and segmentation tools.
- Knowledge of compliance standards in digital communication.
- Good communication and collaboration skills.
- Experience with A/B testing, automation, user journey mapping, and data analysis.
- Proficiency in HTML for emailers.
- Demonstrated expertise in AMP mailers (mandatory).
Nice-to-Have / Preferred Skills
- Familiarity with emerging spaneting automation tools.
- Exposure to personalization frameworks for customer journeys.
- Experience in aviation, travel, or e-commerce industries.
Education & Qualifications
Preferred: Bachelor’s degree in Marketing, Business, or a related field.
Secondary: Bachelor’s degree in Communication, Digital Media, or equivalent with relevant
experience.
Certifications / Licenses
Certifications in email spaneting platforms (HubSpot, Salesforce Marketing Cloud, Adobe
Campaign) preferred.
Google Analytics or equivalent certification (preferred).
Additional information
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.
IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in
At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’
