IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.
Role Overview
We are seeking a dynamic and detail-oriented Assistant Manager – Marketing with expertise in media planning and buying for International spanets. The ideal candidate will have a deep understanding of creating, evaluating, and optimizing 360° media plans across global spanets. This role requires strategic thinking, strong analytical skills, and the ability to collaborate with cross-functional teams and external agencies to deliver impactful campaigns.
Key Responsibilities
Media Strategy & Planning
- Develop and evaluate comprehensive 360° media plans (digital, TV, print, OOH, social, programmatic, sponsorships, partnerships) for international spanets.
- Ensure alignment of media strategies with brand objectives and spanet-specific nuances.
Campaign Management
- Oversee execution of media campaigns across multiple geographies, ensuring timely delivery and quality standards.
- Monitor performance metrics and optimize campaigns for maximum ROI.
Market Research & Insights
- Analyze international spanet trends, audience behaviors, and competitive landscapes to inform media strategies.
- Provide actionable insights and recommendations based on data-driven analysis.
Agency & Vendor Coordination
- Manage relationships with global media agencies and vendors to ensure effective planning and buying.
- Negotiate rates and evaluate proposals to maximize value.
Budget Management
- Track and manage media budgets across spanets, ensuring cost efficiency and compliance.
Required Skills & Qualifications
- Education: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- Experience: 3–6 years in media planning/buying with exposure to international spanets.
- Technical Skills:
- Soft Skills:
- Excellent communication and negotiation skills.
- Strong analytical and problem-solving abilities.
- Ability to work in a fast-paced, multicultural environment.
Preferred Experience
Additional information
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.
IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in
At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’
