IndiGo is India’s largest and most preferred passenger airline and amongst the fastest-growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We demonstrate that low cost does not mean low quality. With our fleet of 400+ aircraft, we operate well over 2,200 daily flights, connecting 130+ destinations (of which 40+ are international), welcoming 118 million+ customers on board last year. We have an industry-leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, from a domestic carrier to a global aviation leader.

Job Summary

IndiGo is looking for a highly skilled Assistant Manager - SEO to drive organic growth across IndiGo’s Web and App platforms. This role is ideal for a proactive SEO professional with 5-7 years of experience who can independently own strategy and execution while collaborating closely with digital spaneting, social, product, tech, and creative teams.

The role goes beyond traditional SEO, with a strong focus on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO) to ensure IndiGo’s content performs across modern search and AI-driven discovery platforms.

Key Responsibilities:

SEO Strategy & Ownership:

• Define and execute a comprehensive SEO strategy aligned with IndiGo’s business, product, and growth objectives across Web & App.
• Own SEO KPIs end-to-end: traffic quality, rankings, conversions, and business impact.
• Independently plan, prioritize, and execute initiatives with minimal supervision.

Keyword & Content Optimization:

• Conduct deep keyword and intent research across flights, hotels, destinations, and travel inspiration.
• Build and maintain a content roadmap including destination pages, comparisons, alternatives, FAQs, and product-led SEO pages.
• Partner with content and creative teams to deliver SEO-first, brand-aligned content.

On-Page & Technical SEO:

• Optimize meta tags, headers, internal linking, and page structure.
• Implement and maintain schema spanup (FAQ, How To, Product, Organization, etc.).
• Conduct regular technical SEO audits covering crawlability, indexing, Core Web Vitals, site architecture, canonicals, redirects, and sitemaps.
• Collaborate with developers to resolve technical issues impacting search and AI visibility.

AEO, GEO & LLM Optimization:

• Build and scale AEO strategies to win featured snippets, People Also Ask, and AI-generated answers.
• Optimize content for generative search platforms (Google SGE, ChatGPT, Gemini, Perplexity, etc.).
• Analyze AI-generated responses to identify ranking, citation, and visibility gaps.
• Develop entity-rich, answer-first, model-friendly content aligned with LLM learning patterns.
• Improve inclusion and brand presence in AI-generated summaries and responses.

Performance, Analysis & Reporting:

• Track and analyze performance using Google Analytics, Search Console, SEMrush (or similar tools).
• Build dashboards and provide actionable insights on SEO, AEO, GEO, and LLMO performance.
• Refresh and optimize existing content, prune low-value pages, and continuously improve CTR and engagement.
• Monitor competitors to identify gaps and opportunities.

Collaboration:

• Work closely with SEO and product team, content writers, developers, digital spaneting, and social teams to deliver integrated campaigns.
• Share insights, documentation, and best practices across teams.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 5+ years of hands-on SEO experience, preferably in travel, hospitality, eCommerce, or large-scale consumer platforms.
• At least 6 months of practical experience in AEO, GEO, LLMO, or AI search optimization.
• Strong understanding of SEO fundamentals, ranking factors, and algorithm updates.
• Experience with structured data, schema, and international/global SEO strategy.
• Strong analytical and problem-solving skills with the ability to interpret AI-generated outputs.
• Proficiency in SEO and analytics tools (GSC, GA, SEMrush, Moz, etc.).
• Excellent communication, documentation, and stakeholder management skills.
• Self-starter mindset with strong ownership and execution capability.

Nice to Have (Big Plus):

• Experience with product-led SEO, programmatic SEO, comparison and alternatives pages.
• Exposure to backlinking/guest post strategies, digital PR, or authority-building initiatives.
• Familiarity with HTML, CSS, JavaScript, and modern web frameworks.
• Experience with local SEO and structured data for location-based content.
• Passion for travel and strong understanding of hospitality user intent.

Skills:

SEO / Technical SEO / AEO / GEO / LLMO / EEAT / Content Strategy / GSC / SEMrush / Analytics / Schema / AI Search Optimization

At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.

IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in

At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’