Assistant Manager, Digital Products (Web)

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Manager, Digital Products

This role is responsible for overseeing the end-to-end management of web-based products by ensuring a seamless alignment between overarching business objectives, evolving user requirements, and technical feasibility. Acting as a critical link between high-level strategy and tactical execution, the incumbent will collaborate extensively with cross-functional teams to drive the delivery of high-quality digital experiences that enhance the brands online presence.

1. Product Strategy & Vision Support

• Assist in shaping the product roadmap by gathering insights from stakeholders, spanet trends, and user feedback.
• Help define short- and long-term goals for web platforms aligned with business objectives

1. Backlog Management & Prioritization

• Maintain and groom the product backlog, ensuring clarity and prioritization of user stories and tasks
• Balance business value, technical feasibility, and user impact when ranking backlog items

1. Cross-Functional Collaboration

• Act as a liaison between business units, developers, designers, and QA teams to ensure alignment on product features
• Facilitate workshops or discovery sessions to gather requirements and validate solutions

1. User Experience & Feature Development

• Translate business needs into detailed functional requirements and wireframes
• Work with UX/UI teams to ensure intuitive and accessible design across devices

1. Sprint & Agile Process Participation

• Support sprint planning by preparing backlog items and clarifying acceptance criteria
• Participate in daily stand-ups, sprint reviews, and retrospectives to track progress and remove blockers

1. Analytics & Performance Monitoring

• Use tools like Adobe Analytics, Microsoft Clarity, Cloudflare to monitor user behaviour and identify friction points

1. Quality Assurance (QA) & Testing

• Collaborate with QA to define test cases and ensure features meet acceptance criteria
• Conduct UAT (User Acceptance Testing) and gather feedback for continuous improvement

1. Stakeholder Communication

• Prepare presentations and demos to showcase product progress and upcoming releases
• Collect feedback from internal teams and external users to refine product direction

1. Compliance & Standards

• Ensure web products comply with accessibility standards, data privacy regulations and security protocols
• Coordinate with legal and IT teams to validate compliance requirements

• Diploma or Bachelor’s Degree in Computer Science, IT or a relevant field of study
• Minimum 3-5 years of working experience with Digital Platforms

• Web, Digital and basic coding knowledge, experience in AEM or CMS is preferred.
• Familiarity with Agile/Scrum methodologies and tools (e.g., DevOps)
• Strong understanding of web technologies, CMS platforms, and SEO principles