Accountable for developing and executing brand and spaneting plans for the assigned country/region to drive customer growth and brand equity, in alignment with spanet priorities and under the strategic direction of the Regional Manager Brand & Marketing. The role translates spanet insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels.

• Implement Emirates brand strategy in assigned spanets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.
• Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
• Serve as the key liaison between country teams and regional spaneting, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
• Deliver spaneting plans tailored to local spanets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
• Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
• Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
• Ensure executional excellence and adherence to SOPs for efficient, precise spaneting delivery.

Degree in Marketing, International Business, Business Administration

Experience in spaneting & media communication of which at least 3 years at a managerial level.

-Proven ability to adapt regional spaneting strategies into local plans

-Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results

-Worked in international organisation with matrix accountability

-Strong analytical skills with the ability to interpret spaneting performance data and extract insights

-Solid track record of landing integrated, multi-channel spaneting campaigns

Candidate must have the right to live & work in India.

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As per company standard