Job PurposeAt the Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always Fly Better. As one of the most recognised and admired brands globally, we’re driven by innovation, ambition and excellence. Join a dynamic, fast-paced team where your ideas and relationship-building skills will directly shape employee experience across our global workforce.
Emirates, one of the world’s most awarded international airlines, operates across six continents and serves over 140 destinations through its hub in Dubai. The airline operates one of the most modern and efficient fleets, featuring spacious and comfortable Airbus A380, Airbus A350, and Boeing 777 aircraft.
Passengers flying with Emirates enjoy an exceptional onboard experience, with world-class products and services, regionally inspired menus and over 6,500 on-demand entertainment channels through ICE, Emirates’ award-winning in-flight entertainment system.
- Accountable for developing and executing brand and spaneting plans for the assigned country/region to drive customer growth and brand equity, in alignment with spanet priorities and under the strategic direction of the Regional Manager Brand & Marketing. The role translates spanet insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office CCM&B capabilities..
- Implement Emirates’ brand strategy in assigned spanets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.
- Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
- Serve as the key liaison between country teams and regional spaneting, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
- Deliver spaneting plans tailored to local spanets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
- Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
- Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
- Ensure executional excellence and adherence to SOPs for efficient, precise spaneting delivery.
Qualification- University degree or Honours is preferable (12 +3 or equivalent) in Marketing, International Business or Business Administration
- Significant experience in spaneting and media communications at managerial level
- Proven ability to adapt regional spaneting strategies into local plans
- Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results
- Worked in international organisation with matrix accountability
- Strong analytical skills with the ability to interpret spaneting performance data and extract insights
- Solid track record of landing integrated, multi-channel spaneting campaigns
- This is an office based role, located at our central London town office.
Critical Competencies
- Business Thinking
- Open to Opportunity
- Engaging Others
- Collaboration
- Delivering
- Drive
Information
- Applicants must have the legal right to live and work in the UK. The Company will not provide assistance with obtaining work permits.
Competitive Salary
- Company Pension Scheme
- Private Medical Insurance and Health Cash Plan
- Life & Accident Insurance
- Travel Industry benefits
- Profit Share eligibility
- Meal Allowance
- Transport Allowance
