Digital Marketing Manager

Airbus is committed to providing reasonable accommodations as an Equal Opportunity Employer to applicants with disabilities. If you require assistance or an accommodation to complete your application, please contact us at USCareers&64;airbus.com

• Notice: Know Your Rights: Workplace Discrimination is Illegal
• Notice: Pay Transparency Nondiscrimination (English)
• Aviso: Transparencia en el Pago No Discriminación (Spanish)

Job Description:

Job Summary:  This role combines owning and scaling up Airbus Helicopters North America creative & digital marketing efforts as part of the broader Marketing team while focusing on effectively building & delivering on a digital marketing yearly plan for growing leads across different lines of business at Airbus Helicopters North America . Key mission in this role will be to develop new digital projects but also to deploy existing tools & standard processes within Airbus Helicopters while maintaining and rationalizing the current creative & digital tools portfolio. This position will support business teams for product & services and will be responsible for return on investment metrics in gauging impact of digital & creative marketing.

Primary Responsibilities:

Digital Marketing – 40

• Working closely with the regional & global marketing teams, propose, develop & deliver relevant creative & digital marketing solutions for effective promotion of products & services across business lines for North American region
• Focus on driving consistency and needed customization of digital marketing content aimed at different regions & segments across North American Helicopter market
• Planning and execution of digital & creative marketing initiatives on an ongoing basis
• Project management for developing & improving content including but not limited to creative design, messages, collateral, rich media including ensuring accuracy and quality in alignment with Corporate design & branding guidelines
• Exploring innovative solutions & staying current with emerging opportunities for implementation within Airbus Helicopters
• Collaborate with cross-functional teams to create engaging content that nurtures, guides growth, shows our differentiation, and supports business goals while being brand-focused
• Ensure coordination with the Sales & Programs teams to maximize existing capabilities

Methods & Tools : 25

• Drive marketing automation that allow boosting customer experience & engagement while increasing leads & prospects generation for products & services

• Develop a relevant & effective portfolio of tools including for use with web, email, social media, CRM, Apps & other innovative platforms to enhance overall marketing effort
• Partner with the Global Methods & tools team, to customize and deploy the latest marketing tools
• Ownership of all digital marketing tools keeping them updated & in circulation including necessary training/ onboarding of the team for greater Operational Marketing impact
• Sales & Marketing focal point in managing internal/ external resources for timely delivery & execution of 3D aircraft renderings, paint schemes, aircraft models and other new and innovative configuration tools development to improve the customer experiences
• Focus on web, mobile and mixed reality applications
• Support all ongoing promotion activities as necessary through existing toolkit

Customer & Market Understanding – 20

• Develop a detailed understanding of Airbus Helicopter Market in North American, operators, market trends, internal & external customer needs for effective digital marketing  through all existing and new channels

• Feedback intricacies of regional market requirements for crafting new tools for network to global methods & tools team
• Provide market inputs and requirements to champion other areas of Marketing/Sales and other internal partners
• Develop a detailed understanding of the company, internal partners, functions and divisions as well the industry
• Act as the core for delivery of Marketing Communication requirements

CRM & Customer database management :  10

• Act as one of the CRM tool focal point for the region including deployment & effective use of Marketing Cloud applications  for local marketing needs
• Support local users for customer account, contacts & opportunity metrics in improving data quality as well consolidating the most update customer contact database which is key to digital marketing
• Create reports & dashboard for digital marketing efforts to monitor impact of ongoing & new campaigns
• Produces finished work for printing using appropriate internal / external resources, including logos, presentation folders, newsletters, brochures, agendas, tradeshow / event graphics and business forms
• Produces advertising layouts in support of AHI Marketing initiatives and in coordination with AHI Communications guidance
• Manage customer photo input and design and production of company annual calendar.

ROI/ KPI Analytics :  5

• Use analytics tools to track, measure, and analyze the effectiveness of content marketing efforts and channel performance against ROI and KPIs, using insights to refine and improve strategies
• Analyze profitability of marketing activities including for leads generates, conversion ratios, cost of campaign/ event/ trade show

Additional Responsibilities:

Other duties as assigned:       

• Support customer events & trade shows
• Marketing Communications support
• Logistics management of tools for Marketing events

Qualified Experience and Training:   

Education:

Required

• Minimum four (4) year degree in Marketing or Digital Communications or Graphic Design or equivalent professional experience and relevant coursework

Experience:

Required

• Minimum Three (3) years of meaningful experience  in digital and/or creative marketing, brand engagement, graphic design, campaign management or similar

Preferred

• 4 years or more B2B Marketing experience
• Aviation Industry experience
• Experience in graphic design, videography, or photography an asset

Licensure/Certifications:

Required

• Understanding of digital marketing principles and current practices/ trend

Preferred

• Certifications in content marketing, social media, google analytics as asset

Travel Required:

• 15 Domestic and International

Citizenship:

•   Authorized to Work in the US

Clearance:

• None

Qualified Skills: 

Knowledge, Skills, Demonstrated Capabilities:

Required

• Agile mentality and IT/Digital project management background
• A track record in complex project management with diverse partners
• Strong problem-solving skills and creative / graphic design foresight
• Ability to multitask, set priorities, and develop executable plans
• Excellent verbal and written communication skills
• Ability to independently drive marketing / communications efforts from start to finish
• Initiative, energy and the desire to learn quickly, adapt and contribute well thought out concepts
• Autonomous

Preferred

•   Interested in new technologies (AI, Mixed Reality etc.) 

Communication Skills:

Required:

• Ability to communicate effectively in verbal and written form in English

Preferred:

• None

Technical Systems Proficiency:

Required:

• Microsoft Office Suite, 3-D Graphic Software, CRM Tools

Preferred:

• None

Complexity of the Role:

Level of Decision Making:

• The Manager-Digital Marketing will be required to drive both internal and external digital & creative marketing with the Head of Marketing.  These initiatives will be closely coordinated and aligned with the Sales, Marketing, and Communications department.

Organizational information:

This position reports to the Head of Marketing, North America.

Direct Reports:

Is this a people manager?  

of Exempt Reports:  0    

                of Non-exempt Reports:  0    

Job Dimensions:

• The Manager- Digital Marketing will ensure the success of all internal and external AHI creative efforts.  Focus on enhancing the customer experience through AHI creative efforts.  Must take prudent and appropriate actions to assist the Marketing team in handling the creative design related budget line items.

Nature of Contacts:

•   Involved Communication on a regular basis with internal and external parties

Physical Requirements:  

• Onsite or remote:  80 Onsite
• Vision: able to see and read computer screens and other electronic equipment with screens, able to read documents, reports and engineering drawings.   Daily
• Hearing: able to participate in conversations in person and via teleconference or phone and to hear sounds on the production floor including safety warnings or alarms.   Daily
• Speaking:  able to speak in conversations and meetings, deliver information and participate in communications.   Daily
• Equipment Operation (personal computer, telephone, copies, fax machine, and related office equipment and using electronic identification card to enter building floors and internal doors): able to operate most office and personal electronic equipment and some tools including production tools such as hydraulic lifts.   Daily
• Carrying: able to carry documents, tools, drawings, electronic equipment up to 30lbs/14kgs.  Daily as required
• Lifting:  able to lift documents, tools, drawings, electronic equipment up to 30lbs/14kgs.  Daily as required
• Pushing / Pulling:  able to push and pull small office furniture and some equipment and tools.  Occasionally as required
• Sitting:  able to sit for long periods of time in meetings, working on the computer.   Daily
• Squatting / Kneeling:  able to squat or kneel to retrieve or replace items stored on low shelving.  Occasionally as required
• Standing: able to stand for discussions in offices or on the production floor.  Daily as required
• Travel:  able to travel independently and at short notice.  15 as required
• Walking (include routine walking such as to a shared printer to retrieve documents):  able to walk through office and production areas including uneven surfaces.   Daily
• Personal Protective Equipment required:  Required PPE includes, but is not limited to, Safety Shoes, Safety Glasses, Hearing Protection, Respirators/Masks, and/or Protective Gloves as required by site and/or customer site
• Administrative position only PPE required: Steel-toed shoes are required for all shop floor visits, appropriate hearing/eye protection may also be required when visiting the shop floor.

Equal Opportunity:

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status

As a leader in our field, Airbus Helicopters, Inc. provides relocation assistance for qualified positions and a comprehensive compensation and benefits package.  

As a matter of policy, Airbus Helicopters, Inc. does not sponsor visas for US positions unless specified. Only applicants with current work authorization will be considered.

Airbus Helicopters, Inc. does not offer tenured or guaranteed employment. Employment with Airbus is at will, meaning either the company or the employee can terminate the employment relationship at any time, with or without cause, with or without notice.

NOTE:  Airbus Helicopters, Inc. reserves the right to revise or change job duties and responsibilities as the need arises.  This position description does not constitute a written or implied contract of employment.

This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.

Company:

Employment Type:

Experience Level:

Remote Type:

Job Family:

------

Job Posting End Date: 02.26.2024

------

Airbus provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, pregnancy, marital status, veteran status or other legally protected status. In addition to federal law requirements, Airbus complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, demotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits and training. Airbus expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, pregnancy, marital status, veteran status or other legally protected status. As a matter of policy, Airbus does not sponsor visas for US positions unless specified. Only applicants with current work authorization will be considered. Airbus does not offer tenured or guaranteed employment. Employment with Airbus is at will, meaning either the company or the employee can terminate the employment relationship at any time, with or without cause, with or without notice. Airbus reserves the right to revise or change job duties and responsibilities as the need arises. This position description does not constitute a written or implied contract of employment.

By submitting your CV or application you are consenting to Airbus using and storing information about you for monitoring purposes relating to your application or future employment. This information will only be used by Airbus.
Airbus is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

Airbus is, and always has been, committed to equal opportunities for all. As such, we will never ask for any type of monetary exchange in the frame of a recruitment process. Any impersonation of Airbus to do so should be reported to emsom&64;airbus.com.