Position Title: Manager Co-Brand Acquisitions
Position Summary:
The Manager of Co-Brand Acquisitions leads the strategy and day-to-day execution of new customer acquisition initiatives for JetBlue’s co-branded credit card products. This role is responsible for developing and implementing acquisition campaigns, managing external partnerships, and driving growth across multiple channels. The Manager serves as the primary point of contact for acquisition-related activities, ensuring alignment between JetBlue, internal stakeholders and external partners. The manager is responsible for forecasting and tracking performance across all channels to ensure goals are reached.
Essential Responsibilities:
- Work cross-functionally to create a plan to achieve co-brand acquisition targets
- Develop and promote the expansion of our co-brand products in both existing and new digital channels
- Work with crewmembers in the operation to support and augment acquisitions through those channels
- Track acquisition performance and regularly communicate key opportunities and/or headwinds in regard to performance targets
- Partner with marketing and creative teams to ensure key messaging and product features are clearly communicated to customers
- Help guide the overall Co-brand strategy and direction to create a compelling value proposition for existing and prospective customers
- Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
- Other duties as assigned
