• Bachelor’s degree in a related discipline; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Five (5) years of professional experience in digital product management or digital communications within a customer-facing organization
• Strong understanding of the tools, systems, and workflows required to manage multi-channel automated communications
• Experience owning or contributing to the roadmap of internal tools or customer-facing platforms
• Comfortable collaborating with Engineering, Data Science, and Analytics teams to drive measurable platform outcomes
• Ability to translate complex stakeholder needs into scalable technical solutions
• Excellent project management and organizational skills, with a bias toward execution
• Strong communication and interpersonal skills across all organizational levels
• Ability to supervise other crewmembers and work collectively as a team
• Strong analytical and problem-solving skills
• Available for occasional overnight travel (10%)
• In possession of valid travel documents with the ability to travel in and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

• Ten (10) years of professional experience in digital product management, Customer Relationship Management (CRM), marketing operations, or product management of messaging systems
• Experience managing a budget
• Prior experience implementing or managing a rules engine or communications orchestration layer
• Familiarity with vendors and tools in the martech/communications stack (e.g., Airship, Salesforce Marketing Cloud, Twilio, Braze)
• Experience designing and managing customer preference centers and opt-in logic
• Experience with lifecycle marketing, campaign orchestration, or loyalty communications
• Understanding of marketing KPIs and how to balance transactional vs. promotional messaging
• Background in airline, travel, or other high-frequency transactional industries
• Knowledge of data privacy, deliverability, and compliance considerations in SMS and email

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun 

• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards

• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls

• Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

• Computer and other office equipment

Work Environment:

• Traditional office environment

Physical Effort:  

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation:

• The base pay range for this position is between $118,800.00 and $177,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

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