Position Summary
The Manager, Commercial Strategy for Paisly is responsible for driving revenue growth and commercial excellence across multiple booking platforms and product lines, including flights, hotels, cruises, car rentals and insurance, while managing and optimizing both new and existing partnerships. This strategic role encompasses yield management, promotional strategy, merchandising, internal pricing and insights.
The ideal candidate will work closely with the Paisly Executive Leadership Team (ELT) and Commercial team to develop and execute innovative strategies that optimize revenue growth. This leader will take an agile, forward-thinking approach to identifying both micro- and macro-level growth opportunities, including partnership expansion and optimization, and will implement initiatives that exceed revenue and profitability targets.
Essential Responsibilities
- Lead the formulation and execution of Commercial strategy across all Paisly offerings, focusing on pricing, promotions, partnerships and merchandising to align with overall business objectives.
- Maximize profitability across bundled packages (e.g., flights + hotels) and standalone products through yield management, inventory management, and price elasticity management.
- Collaborate with the Marketing team to concept and implement customer-focused promotional strategies that drive demand, enhance sales and align with brand objectives.
- Analyze and optimize product merchandising across sales channels, ensuring alignment with revenue and customer satisfaction goals.
- Manage pricing strategy including airfare for vacation packages and loyalty program exchange rates. Collaborate on key business partnerships, such as co-brand credit cards.
- Leverage advanced data analytics to generate actionable insights that will inform strategic decision-making.
- Conduct ongoing market analyses and testing to ensure Paisly’s offerings are positioned effectively to maintain a leading edge in the travel industry.
- Partner with cross-functional teams, including, Marketing, JetBlue Network Planning, and Loyalty teams, to align around strategic imperatives.
- Guide the development of crewmembers to support their engagement, professional growth and goal achievement.
- Lead bi-annual Commercial planning process. Design workshops that evaluate opportunities and prioritize initiatives to maximize revenue.
- Structure deal terms with suppliers, partners and customers to ensure mutually beneficial outcomes.
- Lead monthly meetings with stakeholders to review progress on revenue and strategic goals.
- Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement.
- Manage and optimize both new and existing partnerships to drive performance, strengthen relationships and support business objectives.
- Other duties as assigned.