Job Description
At Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.
Position Overview: A strategic and results-driven individual who will be instrumental in developing, implementing, and managing comprehensive digital marketing strategies and capabilities with a focus on account-based marketing, omni-channel engagement, and marketing qualified lead generation. The ideal candidate will have experience in after-market service, aviation, or a similar industry, and a proven track record of driving successful marketing campaigns.
Position Responsibilities:
- Manage the development and execution of digital marketing strategies aligned with business goals, with a focus on account-based marketing (ABM) to target key accounts and high-value prospects.
- Enable the implementation of omni-channel marketing campaigns that deliver personalized and cohesive experiences across multiple touchpoints, including email, social media, paid advertising, and content marketing.
- Collaborate with sales and business development teams to identify target accounts, understand buyer personas, and develop tailored messaging and content to engage prospects throughout the buyers journey.
- Implement lead generation strategies to attract and nurture marketing qualified leads (MQLs), leveraging marketing automation tools and CRM systems to track lead activity and optimize conversion rates.
- Conduct market research and competitive analysis to identify industry trends, customer needs, and opportunities for differentiation in the after-market services industry.
- Utilize data-driven insights to continuously optimize marketing strategies and tactics, measuring the effectiveness of campaigns and adjusting approaches as needed to drive results.
- Develop and manage relationships with external vendors, agencies, and industry partners to support marketing initiatives and expand reach in target markets.
- Stay informed about emerging technologies, best practices, and industry developments in digital marketing, sharing knowledge and insights with the team to drive innovation and excellence.
This position is hybrid. This means that the selected candidate will be required to perform some work onsite at one of the listed location options. This is at the hiring team’s discretion and could potentially change in the future.
Employer will not sponsor applicants for employment visa status.
Basic Qualifications (Required Skills/Experience):
- 9+ years of experience in digital marketing, with a focus on strategy development, execution, and optimization.
- Proven experience in account-based marketing, omni-channel strategy, and marketing qualified lead generation.
- Strong analytical skills and proficiency in interpreting data to inform decision-making and drive results.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.
- Creative thinking and problem-solving abilities, with a strategic mindset and a drive for continuous improvement.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and other digital marketing tools.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Preferred Qualifications (Desired Skills/Experience):
- Experience in after-market service, aviation, or a related industry is strongly preferred.
Typical Education/ Experience:
Typical education and experience described in our standard level guides are aligned to the type and number of years of experience/education required to perform the job in industry. For management positions, our industry sources do not specify typical experience/education. For reference you may review the non-management level guide most relevant to the work performed.
Relocation:
This position is located in a location that does not offer relocation. Candidates must live in the immediate area or relocate at their own expense.
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.
Shift: 1
At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Average Pay Summary: $126,650 - $171,350
This position is accepting applications through March 19th, 2024.
Export Control Requirements: Not an export control position
Equal Opportunity Employer:
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
