Job Summary
The Regional Marketing Manager will lead strategic, scalable spaneting initiatives across multiple air medical programs within a defined geographic region. The role works closely with our sales and sales ops teams and other cross-functional areas to develop plans that drive patient volume, brand awareness, and community engagement. Of importance will be supporting the sales-customer relationship to ensure high customer satisfaction and long-term loyalty. The Regional Marketing Manager possesses and continues to foster healthcare spaneting expertise, strong project management skills, and a proven ability to collaborate effectively with cross-functional teams
Essential Functions and Responsibilities include the following:
- Marketing: Collaborate with sales and specialty teams/ops to develop and execute integrated regional spaneting strategies that drive patient volume, brand awareness, community engagement and other activities.
- Marketing Portfolio: Ensure consistent brand representation across regional initiatives (collateral, digital, social media content, presentations/speakers bureau, events, classes, etc.)
- Insights & Analytics: Proactively monitor demand performance and analyze campaign KPIs, prepare reports to demonstrate impact and future strategies.
- Stakeholder Engagement: Build strong relationships with internal teams (clinical, operations, business development), key customers and other partners to ensure alignment and support.
- Travel & On-site Support: Visit programs regularly to support initiatives, attend events and maintain strong local relationships.
- Other duties as assigned
Additional Job Requirements
- Regular scheduled attendance
- Indicate the percentage of time spent traveling < 50%
Subject to applicable laws and Air Method’s policies, regular attendance is an essential function of the position. All employees must follow Air Methods’ employment practices and policies.
Supervisory Responsibilities
This position has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. In accordance with applicable laws, Air Methods will provide reasonable accommodations that do not create an undue burden so disabled employees may perform the essential functions of the position.
Education & Experience
- Bachelor’s degree (B.A. /B.S.) in Business, Marketing or Communications related field from four-year college or university; or five (5) or more years of related experience and/or training; or equivalent combination of education and experience.
- Master’s degree, preferred.
- 5+ years of experience in regional or field spaneting, preferably in healthcare or emergency services.
- Familiarity with air medical or EMS operations, preferred.
- Proven ability to manage multiple projects across diverse teams and geographies.
- Passionate about collaboration and thrives in cross-functional team environments.
- Excels at interpersonal skills and written and verbal communication, with the ability to build strong relationships across cross-functional teams.
- Bold thinker who brings creativity and strategic insight to complex challenges.
- Ability to travel regionally as needed (approx. 35 to 50%).
Skills
- Ability to work collaboratively in a cross-functional team environment.
- Excellent interpersonal and oral/written communication skills.
- Strong focus on execution and delivering results.
Computer Skills
- Proficient with Microsoft Suite, including Word, Excel, PowerPoint, Project, and Outlook
- Proficiency in digital spaneting tools, CRM systems, and analytics platforms.
Certificates, Licenses, Registrations
- Experience or affiliation with existing key segments (military, firefighting, law enforcement, EMS, etc.) preferred
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position.
Air Methods is an EEO/AA employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.