IndiGo is India’s largest and most preferred passenger airline and amongst the fastest-growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We demonstrate that low cost does not mean low quality. With our fleet of 400+ aircraft, we operate well over 2,200 daily flights, connecting 130+ destinations (of which 40+ are international), welcoming 118 million+ customers on board last year. We have an industry-leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, from a domestic carrier to a global aviation leader.

We are looking for a creative, strategic, and culturally attuned Social Media Marketing Manager to lead our presence across social platforms. This role will be responsible for shaping the airline’s voice, driving brand love, amplifying key business milestones, and engaging travellers across the entire journey—from inspiration to arrival.

You will work at the intersection of brand storytelling, real-time spaneting, customer engagement, and performance-led growth, ensuring our social channels reflect the warmth, reliability, and ambition of the airline.

• Develop and execute a holistic social media strategy aligned with brand, commercial, and communication objectives

• Build platform-specific strategies for Instagram, X (Twitter), Facebook, LinkedIn, YouTube, and emerging platforms

• Plan annual and quarterly content calendars around destinations, fleet, product, offers, partnerships, and brand campaigns

• Grow all social channels consistently

• Lead creation of high-quality, culturally relevant content including short-form videos, static posts, stories, reels, and live formats

• Translate brand campaigns into social-first narratives

• Leverage moments across aviation, travel, culture, sports, and national milestones to create timely, meaningful content

• Collaborate with creative agencies, internal teams, pilots, cabin crew, and airport teams for authentic storytelling

• Oversee daily publishing, moderation, and community engagement across platforms

• Work closely with customer experience and corporate communications teams to manage queries, feedback, and sensitive conversations

• Support crisis and disruption communications on social channels with empathy and clarity

• Track and analyse performance across reach, engagement, sentiment, and conversions

• Use insights to continuously optimise content, formats, and posting strategies

• Partner with media teams on paid social amplification for campaigns and launches

• Work cross-functionally with Brand, Digital, PR, Operations, and Customer Experience teams

• Ensure adherence to brand guidelines, regulatory norms, and aviation communication protocols

• Stay updated on platform trends, algorithm changes, and best practices

• Develop and manage a structured influencer and creator spaneting program across key spanets

• Identify, onboard, and nurture relationships with creators aligned to the brand’s values and audience

• Plan and execute influencer-led campaigns for route launches, product features, brand moments, and promotions

• Manage contracts, content approvals, disclosures, and compliance requirements

• Track performance and ROI of influencer campaigns across reach, engagement, sentiment, and conversions

• 10 years+ of experience in social media spaneting (travel, aviation, hospitality, or consumer brands preferred)

• Strong understanding of global and Indian social media landscapes

• Proven experience managing large, always-on social accounts

• Excellent writing skills with a strong sense of tone, warmth, and cultural nuance

• Experience working with creative agencies and production partners

• Social media strategy & content planning

• Short-form video storytelling

• Community management & crisis communication

• Data-driven decision making

• Strong collaboration and stakeholder management

• High attention to detail and operational discipline

• Someone who understands that an airline is always “on”

• A balance of creativity and responsibility

• Passion for travel, storytelling, and brand building

• Ability to stay calm, thoughtful, and empathetic in high-pressure moments

• Be part of a brand that connects millions of journeys every year

• Shape how travellers experience and engage with the airline beyond the aircraft

• Work on iconic moments, launches, and stories that travel the world

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At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.

IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in

At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’