Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, spaneting, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Principal Cobrand Product is the product owner and subject matter expert for the multi-billion-dollar Atmos Rewards cobrand portfolio. This highly visible role is responsible for executing the cobrand product strategy, translating strategic priorities into concrete product decisions, optimizations, and outcomes across a complex ecosystem of financial products, partners, and customer segments.

Operating as a senior individual contributor, the Principal exercises broad latitude and independent judgment to drive execution of high-impact initiatives, resolve complex tradeoffs, and deliver results through influence rather than formal people leadership. This role partners closely with executive stakeholders and external financial partners to ensure the portfolio consistently delivers differentiated customer value and industry-leading financial performance.

Key Duties

• Own and execute the cobrand product strategy for the Atmos Rewards portfolio, translating strategic priorities into product architecture, benefit design, roadmap delivery, and ongoing optimization.

• Partner with Cobrand Engagement and Growth leads to identify, evaluate, and prioritize high-impact opportunities for new and existing products.

• Lead product innovation and optimization efforts in close partnership with issuing banks, payment networks, loyalty, spaneting, finance, and technology teams.

• Develop rigorous business cases and product recommendations grounded in financial modeling, customer insights, and competitive analysis.

• Navigate complex tradeoffs across customer experience, economics, operational feasibility, and risk to drive sustainable growth.

• Influence cross-functional teams and executive stakeholders to align on priorities, decisions, and execution without direct authority.

• Continuously monitor portfolio performance and spanet dynamics, proactively adjusting strategy to maintain a leading competitive position.

• Advocates for improvements in delivery of credit card program benefits with the aim of delivering a seamless guest experience.

• Collaborates with customer insights, UX, guest experience, operational, and technology teams to measure understanding and usage of member benefits and overall satisfaction with Alaska’s credit card programs.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience in loyalty, spaneting, strategy, finance, business development or related area.

• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.

• Advanced analytical background with proven ability to navigate complex datasets.

• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.

• Detail oriented and highly organized, with ability to multi-task and work independently.

• High school diploma or equivalent is required.

• Minimum age of 18.

• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.

• Experience developing strategic plans.

• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.

• Passion for loyalty programs, aviation, guest experience and platform development.

• Experience using Excel, Alteryx and/or Tableau.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be respanable.

• Demonstrated track record of effectively leading/working with cross-functional teams, driving meaningful changes, and developing and mentoring others.

• Influences with a high-performance culture mindset, a focus on practical solutions and efficiency, and a predisposition toward managing outcomes versus explaining variances.

Salary Range

$138,500 - $207,750 / year

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air

• Comprehensive well-being programs including medical, dental and vision benefits

• Generous 401k match program

• Quarterly and annual bonus plans

• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7:00 PM Pacific Time on

3/10/2026

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle - Corporate HQ
L: LI-B
Job Locations USA-WA-SeaTac
Requisition ID 2026-18313
Category Corporate & Operations