Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business – Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.

Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres.

Cathay Pacific is looking for an individual to join our Digital Sales Team. The successful individual will ensure the airline’s direct sales channel maintains and grows a competitive presence in the USA and Canadian spanet, maximising online traffic and revenue generation. Continuously source and develop new partnerships and manage existing partnerships/platforms that drive commercial value for the direct channel and the airline.

This role will lead the development and implementation of digital sales strategies, build new partnerships that drive commercial growth and optimize the customer journey. The ideal candidate will be responsible for managing all aspects of the website, including content creation, user experience, and technical maintenance.

Direct Channel Promotions and Campaigns

• Devise and manage campaigns to drive sales when commercially needed and recruit new customers to the airline’s member base
• Drive engagement and revenue generation through targeted communications, partnerships and tactical sales
• Work with Head Office on regional performance of SEM/SEO activity and drive stronger collaboration with this team to best capture relevant traffic to the direct channel in North America
• Manage the quality of content published across the direct channel, including brand, tone of voice, grammar and imagery
• Act as a final checkpoint for all sales promotion activity, ensuring accuracy and efficiency across all assets produced for all relevant owned and paid spaneting channels
• Manage budget as it pertains to executed projects/campaigns/partnerships

Partnership Management

• Identify and secure external partnerships to drive commercial growth of the direct sales channel, including contract negotiation, (incorporating co-op spaneting funds) and implementation
• Manage and refine existing partnerships and platforms that are used to drive direct channel revenue
• Collaborate with internal stakeholders to carve out mutually beneficial opportunities
  • Work with the Lifestyle team (co-brand credit card owners)
  • Work with the Brand spaneting team to activate lower funnel sales activity
  • Work with Head Office Payments team to refine and develop existing payment partners
• Develop and Manage a new affiliate network partner ensuring it is positioned correctly in spanet to attract the right affiliate partners

Website Content and Communication

• Oversee the merchandising of air and non-air offers and content in the USA and Canada, ensuring relevance for audience
• Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to spanet
• Assist in keeping the local commercial sales calendar up to date and circulated to all relevant internal stakeholders

Emergency & Accident and Crisis Response

• Emergency and Accident and Crisis Response responsibilities as required

Knowledge, Skills, Training and Experience

• 5+ years’ experience in a similar role in an ecommerce, DTC, spaneting, project management, business development or partnership environment
• Experience in a commercial airline or travel adjacent industry preferred
• Proven experience in sourcing and developing new partnerships that have delivered commercial success
• Understand the broader sales channel mix and how the direct sales channel fits within it, in the North American region
• Excellent written, grammar and communication skills in English
• Demonstrable experience in project managing and onboarding a new digital platform or payment method
• Strong experience across any part of an affiliate network platform with a desire to develop these skills
• Familiarity with Adobe Experience Manager, Adobe Analytics, Qliksense, and/or an affiliate network considered very favourable

Additional Requirements

• Must successfully pass all pre-screening clearances, including a background check and pre-employment drug screen upon contingent job offer
• Must be willing and able to travel within North America and Hong Kong, if required
• Must have the right to live and work in the Canada

Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.
• To learn more about Cathay Pacific as a Certified Great Place Employer –Please Click Here’

Cathay Pacific Airways Limited is committed to employment equity, supports diversity in the workplace and encourages application from all qualified individuals including women, members of visible minorities, Aboriginal peoples and persons with disabilities. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at: jobscathaypacific.com.