The Director of Member Growth and Engagement is a results-driven leader responsible for driving AOPA's membership growth and strengthening early-stage engagement. This position is responsible for designing and executing high-impact marketing campaigns, optimizing lead generation and conversion, and developing scalable processes that support sustainable membership growth. Success in this role requires a strong background in lifecycle marketing, campaign strategy, performance marketing, direct response tactics, and cross-functional collaboration and demands a data-driven mindset, creative fluency, and the ability to lead cross-functional teams toward ambitious growth goals. 

ESSENTIAL FUNCTIONS: 

• Campaign Strategy and Execution:
• Lead the development, execution, and optimization of multichannel campaigns to drive member acquisition and engagement.
• Design campaign frameworks that align audience insights, creative assets, and performance goals across the full member lifecycle.
• Integrate lead generation tactics and conversion optimization into every stage of campaign planning.
• Guide testing strategies, creative iterations, and offer development to improve outcomes, including direct response approaches that drive immediate action.
• Manage external agency partners to ensure timely, effective execution of creative and media strategies aligned with campaign goals.
• Lead Generation and Conversion Optimization:
• Oversee programs focused on generating qualified leads and moving prospects through the conversion funnel.
• Work with digital, media, and content teams to refine lead capture and nurture strategies as part of a broader lifecycle marketing approach.
• Apply direct response techniques to accelerate decision-making and improve campaign ROI.
• Monitor conversion performance and adjust tactics to maximize results across initial and subsequent member touchpoints.
• Process Development and Improvement:
• Build and document repeatable campaign development workflows and marketing processes.
• Identify operational inefficiencies and implement solutions to streamline execution and optimize lifecycle communication.
• Establish clear handoffs, timelines, and reporting cadences across teams to support the consistent execution of direct response and lifecycle campaigns. 

Team Leadership:

• Develop a high-performing team responsible for growth-focused marketing initiatives.
• Foster a results-driven environment that values creativity, accountability, and continuous learning.

Data Analysis and Reporting:

• Define and monitor KPIs tied to lead volume, conversion rates, campaign ROI, and member lifecycle value.
• Use analytics to evaluate performance, identify growth opportunities, and support strategic decisions.
• Present actionable insights to senior leadership and key stakeholders, including those related to the impact of direct response and lifecycle efforts.

Cross-Functional Collaboration:

• Work closely with marketing, analytics, creative, product, and customer service teams to align messaging and member touchpoints.
• Ensure campaign execution supports both short-term conversion goals and long-term lifecycle engagement. 

Member Experience Strategy: 

• Shape initial member experiences that drive satisfaction, trust, and advocacy.
• Use behavioral data and member feedback to refine onboarding and early engagement touchpoints, supporting a seamless lifecycle journey. 

Budget and Resource Management:

• Develop and manage budgets, ensuring effective allocation of resources to maximize growth.
• Prioritize initiatives based on strategic impact and measurable performance. 

**Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs. 

• Bachelor's degree in marketing, Business, or a related field.
• 10+ years in marketing, growth, or acquisition roles.
• 5+ years of leadership experience, including people and process management.
• Demonstrated success in campaign development, lead generation, conversion, lifecycle marketing, and direct response strategy.
• Experience with marketing operations, process improvement, and performance analysis. 

Knowledge, skills, and abilities:  

• Deep understanding of audience segmentation, funnel metrics, lifecycle marketing strategy, and campaign design.
• Strong analytical mindset with proficiency in marketing performance tools.
• Excellent project management and organizational skills.
• Collaborative team leader and cross-functional communicator.
• Proficient in CRM systems, marketing automation, and analytics platforms. 

PREFERRED JOB QUALIFICATIONS:  

• Master’s degree
• Experience in subscription or member-driven engagement models 
• Familiarity with general aviation and aviation-related industries 

WORKING CONDITIONS:  

This position works in an office setting environment.

Typical working hours are 8:30 am – 5 pm, Monday through Friday, with an hour lunch break. 

Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation related events, including exposure to higher altitudes and confined spaces if in a general aviation aircraft. 

This position requires some travel, possibly up to 10% of the time, to various general aviation or industry-related events. Travel is by aircraft (general aviation and commercial) and by road or public transit.

PHYSICAL DEMANDS:  

The physical demands of the position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to: 

• Sit for extended periods while working at a computer or attending meetings.
• Use hands and fingers to operate a computer keyboard, mouse, and other office equipment
• Communicate effectively via email, phone, chat, video, and in-person, which requires clear speech, hearing, and vision.
• Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment.
• Occasionally stand, walk, and reach with hands and arms during the course of normal office activities.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.