Brand Manager

The Team

The Marketing Services team consists of fourteen people, made up of three functions – Brand, Planning and Content.

The Brand team are responsible for developing and executing easyJet’s global brand strategy and platform ‘Get Out There’ across all touchpoints. We lead the relationship with our creative agency & branding agency and work closely with them to develop campaign advertising templates & content.. We then work with our internal studio to produce automation templates that regional marketing hubs can use, together with their local agencies, to execute their comms plans, both paid and owned. As a team we establish and uphold brand guidelines and standards, including our tone of voice.

Internally we work very closely with the other functions in the Marketing Service Team, as well as with the local marketing teams, PR, Insight, digital, media and commercial functions. We also work with a much wider group to deliver cross functional pan-European plans and assets to the wider business.

The Job

The Brand Manager role reports to the Brand and Creative Lead and exists to:

·         Lead the application of the brand strategy across paid and owned channel templates

·         Key Point of Contact for local marketing teams, providing support and consultancy on advertising guidelines and templates, as well as understanding their requirements and turning them into inspiring and impactful briefs.

·         Brief, develop and deliver best-in-class multi-channel automation templates that will run in multiple markets across Europe.

·         Manage the production of content, both shoot and stock, that aligns with our brand strategy and campaign platform, in partnership with our creative agency

·         Lead the continual review and optimisation of automation templates to ensure these are best-in-class and delivering against market requirements and campaign objectives.

·         Define and lead the content calendar and execution of sustainability comms, under Non-stop to net zero platform

How you will do it:

Centre of excellence: You will serve as a vital member of the Brand Team, advising local marketing teams and the wider business on creative excellence that aligns with our strategic goals.

Template development & optimisation: Collaborate with internal teams and agencies to efficiently produce high-quality campaign templates, and leave the continual review and optimisation to ensure these are best in class.

Guideline revisions: Lead the continual updating of advertising guidelines, in line with template optimisation.

Day to day management: Oversee the daily management of both strategic & creative agency and production.

Market collaboration: Lead the relationship with local markets to offer guidance on brand strategy, marketing templates and content and ensure an effective two way conversation

Toolkit development: Work with Planning and Content teams to develop comprehensive campaign toolkits that local markets can use to develop local campaigns.

Brand guardianship: Alongside the wider brand team act as brand guardian to ensure all comms are in line with the brand license and brand strategy, maintaining consistency and a coherent tone of voice across all business touchpoints

Partner collaboration: Work with partners to develop knowledge and ensure we adhere to channel best practice and deliver world-class assets.

Performance reporting: Collate results and reporting on creative performance

What you will need to do the role:

·         Proven experience in creating marketing campaigns (new and adapting) across multiple channels in a fast-paced brand-led organisation and delivering multiple projects concurrently, to a high standard.

·         Effective collaborator, working closely with local marketing teams to ensure advertising can flex/adapt to market needs and nuance as required

·         Great communicator with the ability to get on well and get the best out of people providing clear direction and feedback.

·         Skilled in managing both shoot and stock content production

·         Proficient in collating and analysing performance data

·         Experienced in managing external agencies.

·         Strong understanding of how branding and creative works

·         Natural creative judgement and passion for branding and producing innovative and effective creative.

·         Proactive, independent worker with excellent attention to detail

·         Organised and good at working cross functionally in a matrixed business with multiple stakeholders.

·         Team player, willing to share knowledge and discuss approaches and tactics but also able to work independently

What you’ll get in return:

·         Competitive base salary

·         Up to 20% bonus

·         25 days holiday plus bank holidays, with opportunity to buy 5 additional days leave after 12 months in role

·         BAYE, SAYE & Performance share schemes

·         7% pension

·         Life Assurance (x4)

·         Discounted staff travel scheme with access for friends and family

·         Annual credit for discount on easyJet holidays

·         ‘Work Away’ scheme, allowing you to work abroad for 30 days a year

·         Electric vehicle lease salary sacrifice scheme

·         Access to online learning tools and development programmes

Location & Hours of Work

This is a Fixed Term opportunity which will start in September 

The team typically spend 1-2 days in Luton at our HQ and 1 day at our Agency offices in London.